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Maximising Your Rewards:

where media, loyalty and data work together to create a new source of revenueTips and tricks for consumers to maximise...

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technology
loyalty
16 Jul 2024
The Challenges of Traditional Loyalty Programs
In the competitive landscape of modern retail, loyalty programs have become a staple for many businesses aiming to build lasting customer relationships. However, traditional loyalty programs are increasingly facing significant challenges that undermine their effectiveness. Two key issues stand out: the non-exclusivity of these programs and the financial burden they can place on retailers when they succeed.
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technology
loyalty
16 Jul 2024
Why It’s Time To Rethink Customer Loyalty
Standalone loyalty schemes have shifted customer interactions from transactional to personal. By using rewards and gifts, companies foster familiarity and belonging, setting themselves apart and securing customer loyalty.
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loyalty
04 Feb 2026
Does Your Loyalty Scheme Feel Like a Burden NOT a Benefit?
Traditional loyalty programs often suffer from a "diminishing return" effect: while they initially drive growth, they eventually settle into a permanent, expensive rebate that rewards existing habits rather than influencing new ones. When rewards become an expected part of the price rather than a genuine incentive, the program shifts from a strategic tool into a fixed cost of doing business.
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